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The Journalists’ Right of Reply prohibits members to “lend their name, voice, image for advertising initiatives which are not compatible with the protection of professional autonomy”.
A prohibition that makes it difficult for adverting agencies to follow clients who wish to focus on advertising articles.
Geo Editoriale proposes a complete and professional service for the realisation of promotional text:
Creating the graphics of display advertisements for clients who are not able to provide space already made, may be burdensome in terms of time and resources, for many publishing companies.
Geo Editoriale ensures the right balance between creative canons and quality expected by the client, and costs that the advertising agency and publisher may incur without affecting the profit margins.
Service promptness and exhaustivity allow to also follow last minute advertisers, successfully.
Briefing with the client over the phone.
Creation of a draft and submission of the graphics to the customer.
Discussion with the client and corrections until obtaining the “printing approval”.
Supply of the personalised file to typography.