The first step
Each publication, depending on the subject you wish to communicate, must have a recognisable visual style that is compatible with the target audience.
The first step towards establishing a publication of this type, therefore, involves the designing of new content formats or the redesigning of existing ones, which then leads on to the difficult but fundamental stage of graphic design, which also includes the transfer of the graphic layouts created. At the beginning of the editorial design process, our team – based on the customer’s needs – presents up to three different graphic proposals with varying characteristics. The aim is to identify, together with the customer, the most compelling design proposal, which also maximises brand recognisability.
At the heart of the product
Once the stylistic and graphic guidelines have been identified, the editorial work has been half completed. At the heart of any product that aims to engage homogeneous groups of readers is the creation of special editorial content. For this crucial stage, the customer can choose to provide the copy directly or request the support of our editorial office. To assist the editor, Hub Editoriale also offers its journalists, who have proven experience in the information search stage prior to writing the copy. Each editor knows that a good product is above all about the choice of topic and not only about how it is written.