Raise interest, attracting and promoting loyalty among customers: this is the main goal of the newsletter service, a promotional and digital communication tool in the form of a magazine issued periodically, usually by email.
E-mail marketing in Italy is currently going through a phase of continuous growth, in quantitative terms but also in qualitative terms, with a penetration rate that is continually improving.
A newsletter that is well designed in terms of content and graphics is therefore fundamental and satisfies various purposes:
- Brand awareness
It also an extremely versatile tool, able to appeal to a wide range of target audiences, such as
- Current and prospective customers
- Staff and partners
- General public