It’s true: the future of company communication will move increasingly towards digital channels. However, print media remains equally valid, as it is able to build trust and a high level of engagement among readers. In this category is the house organ, which may be an in-house magazine published by a company to inform its employees, or a newspaper directed at potential customers or parties interested in its activities.
In this respect the corporate house organ offers numerous advantages. Firstly, an excellent product – with well written texts, information presented in a clear and appealing way and high-quality photographs and images – enhances the company’s reputation, capturing the attention of a well-informed, loyal and influential audience. In addition, the messages transmitted via corporate newspapers last longer and are therefore highly effective; this, of course, does not rule out a digital version of the house organ.