Often – as is the case for blogs – it is necessary to create content on a regular basis, finding themes and topics that interest the target audience. In addition, attention must be paid to readability, which on the web means short paragraphs, simple syntax and skilful use of headings and subheadings; without forgetting the inclusion of links in the right places, to try to keep the reader on your site or portal.
Finally, it is necessary to keep SEO visibility at the forefront, a concept that is by now “pervasive” but that remains fundamental in order to position your webpages at the top of search engine results, allowing customers to easily locate them.
Writing text for the web, therefore, is not the same thing as writing for print media: it is important to have extensive experience within the sector and always remain up to date, focusing on continual training. These characteristics are in Hub Editoriale’s DNA: for years we have been working with specialised agencies (such as, for example, Site by Site) in creating and supplying blogs, websites and social profiles, while guaranteeing an optimal balance between price and quality, as well as a high level production capacity: this translates into valuable content on one hand, and constant support, 360 days a year, on the other. Finally, online, communication takes place not only with words: our group specialises in data visualisation and creates infographics and videographics that can add value to any publication.
Keeping this in mind, we offer a wide variety of web copywriting services for customers who are looking for the right words to establish a presence on the web consistent with their business objectives.