Online shopping is a continuously growing trend: only last year in Italy online sales volumes increased by 13.6%. However, to fully exploit the advantages offered by the internet, a showcase for products and services should be created on the website which communicates reliability and thoroughness. This is precisely the objective of e-commerce copywriting, which could be defined as the art of guiding the user towards conversion by using the most fitting language to achieve optimum search engine results.
E-commerce companies that want to generate leads and above all conversions must take into consideration two aspects that are complementary to achieving sales goals: firstly, they should follow Google’s SEO rules, which with very powerful algorithms evaluate the quality of each piece of text; then, it is important that each product description is clear and appealing, answering the user’s main questions and convincing him or her to make the purchase.
Copywriting for e-commerce pages requires highly specialised writing skills that only a team of professionals can guarantee. Hub Editoriale, with its attentive, dynamic approach, has proven to be the best ally for companies and businesses working in a wide range of product sectors.
Essentially, the e-commerce copywriting services we offer to businesses are numerous and deliver a complete package, which ranges from designing an SEO-focused landing page to supplying content to information pages and creating product descriptions, without forgetting our content marketing consultancy service, which has been made possible by our successful collaboration with the marketing agency Site by Site.