How can a concept, a story or numbers be illustrated in a simple way while ensuring they remain etched on the mind? With a video, or even better with an animated infographic video, the ideal way to explain intuitively whatever a company, an organisation or a foundation wishes to communicate.
But was exactly is it? An animated infographic video is a video of a few minutes that explains a specific topic using, in general, “static” infographic elements to animate a clip that grabs the attention while communicating its message in a particularly vivid and memorable way.
On social networks, digital information channels and, more generally, on the internet, this type of video is an effective way to stand out from the crowd, and for this reason many companies, associations and foundations choose to use this multifaceted tool for a whole range of events, ranging from trade fairs and meetings to press conferences and reports, as well as for company presentations.
This trend is confirmed by statistics: some 87% of marketers use videos for their online strategies, while 59% of business executives prefer to watch videos rather than read text on the same work-related topic. Lastly, 77% of users watch videos right until the end.