Marketing Pro Media is Hub Editorial’s business unit, which is specialised in analysis and complex marketing projects developed with and through the media, the aim of which is to increase revenue (from copies, advertising and other methods). Research, planning, training, action, monitoring and reporting are all tailored to meet specific needs.
Marketing Pro Media is the group’s winning strategy. This business unit, founded in 2017 after the arrival of directors from major Italian publishing companies, was created to generate value by increasing turnover from copies sold and advertising. In a sector in decline, this revolutionary approach shifts the focus onto lowering costs and activating levers to create new turnover.
The use of competitions and traditional marketing strategies not generally used for the media has produced successful results in campaigns developed for editors and agencies.